Background
Just as the grain is the main ingredient of bread, just like so is the grain stalk in the visual identity of Stefs Bakery. A bread shop located in the heart of Amsterdam. Their location on Spiegelstraat is the route for many tourists to monuments such as the Rijksmuseum.
Approach
I was eager to design a visual language that would be simple and connect with the lively street scene of the location. Using black and white helped to underline this idea. Key icon is the organic grain stalk. It’s loose shape can be used easily as a single form, but provides the identity a second layer when used as a patchwork, in a way reflecting the endless grain fields that most of us like so much.