Background
Within the Environment Act, the Environmental Vision is the strategic vision for the long term for the entire physical environment. Mandatory cost for each municipality. The document deals with the relationship between space, water, the environment, nature, landscape, traffic and transport, infrastructure and cultural heritage and provides a view through to 2040. Alkmaar is working on its neglected channel. No longer a bare water through the heart of the city, but a lively city river with banks to live, work and recreate. The municipality of Alkmaar put out the question to shape this policy piece.
Approach
The result is a graphical interpretation of the city river in a richly layered book. Where the stacked cardboard levels illustrate a certain landscape relief, the films freely refer to the water's glare of the canal. These films also let the book - depending on the light - constantly change character, as a real landscape changes color as the day passes. The copper-blue color palette gives the cover a noble look and contrasts with the understated interior. The end result is a powerful, sparkling document.