Background
Hermeneus is a popular science magazine dedicated to classical antiquity that made her first appearence in 1928. It is well known among classics, classical archaeologists and (art) historians. Famous Dutch persons, such as it's founder David Cohen, were connected to the magazine giving it a certain respect over the years. Hermeneus highlights all aspects of classical civilization and its reception: from Zeus to Romulus, from Homer to Augustine, from Socrates to Plotinus, from Pericles to Constantine. Articles deal with large and well-known topics, but also deal with the everyday life of ordinary Greeks and Romans.

Approach
I studied the rebranding of this rich periodical. Starting point was the god Hermeneus that is said to have swung between heaven and earth, having the role of translator between human and ancient gods. The greatest conceptual gesture can be found on the cover: the road between heaven and earth is represented graphically here by two arrows, making their way across the heart of the magazine. The format provides space to open articles both visually and typographically allowing the Baskerville font to fully stand out. As where the magazine grid allows the scientific background information to take it’s place in a sophisticated column system without making trouble with the primary content.