Background
Van Koolen can be considered as a farmer, inventor and philanthropist at the same time. This family company in Slootdorp has its own crop fields and is one of the key players in the field of consumer vegan products. With their long history of growing crops comes experience and knowledge that they use to create tasty alternatives for meat eaters. Depending on the clients wishes unique food formulas are made in a laboratory setting and rolled out globally. It’s the tailor made aspect here that makes Van Koolen stand out. For instance one can opt to receive it's product in a raw material way or only on an ingredient level. Products can be fresh, pre-cooked, frozen or pre-shaped and clients can fully control their preferred/own taste recipe. All this is made on a circular way keeping the CO2 low and with a strong conviction that less meat is better for earth, human and animal.