Background
The big church in Alkmaar has always been a safe haven and important landmark in the Dutch landscape. Over the century's it's beauty has intruiged a lot of people. In the golden age two Dutch masters from Haarlem painted the church, each on their own way. Salomon van Ruysdael painted him as he stands in the Dutch landscape, high above all buildings. Pieter Saenredam made drawings and paintings of her interior. This year the church celebrates her 500th anniversary. On this occasion photographers Hans van der Meer and Karin Borghouts vizualized the big church, inspired by the two Dutch masters just mentioned. Stedelijk Museum Alkmaar dedicated an exhibition to these four persons wich resulted in an exhibition.
Approach
Core of the visual identity is the ground map of the church that worked as a sjablone. The color palet is derived on the afternoon light where many of the paintings are painted in. This concept is implemented across a range of different items such as reference books, posters, invitations and postcards sets.